When Aspen Arborist, a premier tree care company serving Colorado’s mountain communities, realized their website was missing one critical layer of protection, they called in The WordPress Doctor. Their WordPress site helped clients request quotes, schedule services, and learn about seasonal care—but one glitch, hack, or failed update could have uprooted years of SEO and customer trust. It was time for a website safety plan that was as strong as the trees they care for.
Like many small business owners, Aspen Arborist had assumed their hosting company’s default WordPress website backups were enough. But when they looked closer, they discovered those backups weren’t being stored off-site—and worse, they weren’t verified. A single server crash, malware infection, or plugin conflict could’ve wiped out years of carefully built reputation, photos, and search visibility.
That’s when owner Justin Hanson reached out to The WordPress Doctor for a second opinion. He wanted more than a quick fix; he needed a dependable long-term solution that would ensure his website—and his business—stayed healthy no matter what came its way. With spring approaching and new leads blooming, downtime simply wasn’t an option.
The Challenge
Aspen Arborist’s website looked healthy on the surface, but beneath the bark, there was a hidden weakness—no reliable backup system. The business depended on its site to bring in leads year-round, and with high-traffic seasons approaching, even a short outage could mean lost inquiries and revenue.
Without daily off-site backups or restoration testing, their entire digital presence was one crash away from disaster.
Key Issues Identified:
- No recent full backups (last copy was over a year old).
- Host-dependent backups with no off-site redundancy.
- Manual process that was easy to forget.
- No quick-restore protocol or disaster recovery plan.
Diagnosis
The WordPress Doctor discovered that Aspen Arborist’s site was relying solely on their hosting provider’s default backup—a dangerous single point of failure. No incremental backups, no external storage, and no verification logs meant if the host went down, the site went with it. The website’s “immune system” was vulnerable, and one infection (malware, update error, or accidental deletion) could have taken it offline indefinitely.
Treatment Plan
To Protect Aspen Arborist from Data Loss and Downtime, The WordPress Doctor Prescribed a Complete Backup System Overhaul:
- Installed UpdraftPlus Premium — automated daily backups with incremental updates.
- Configured Off-Site Storage — secure cloud backups stored via Google Drive.
- Tested Full Site Restore — simulated a crash to confirm full recovery in under 10 minutes.
- Added Redundant Layers — backups stored in multiple secure locations for safety.
- Automated Reporting — monthly backup logs delivered to the client’s inbox for peace of mind.
- Ongoing Monitoring — built-in alerts ensure every backup completes successfully.
Within a day, Aspen Arborist’s website was fully protected and “immunized” against future failures.
The Results
The results were immediate—and measurable. With a fully automated backup and restore system in place, Aspen Arborist eliminated its biggest digital vulnerability.
- 99.9% uptime protection with reliable, off-site redundancy.
- 100% data integrity across pages, images, and client inquiries.
- 95% faster recovery time than host-dependent backups.
- Peace of mind knowing their site is safe 24/7, even during busy seasons.
Today, the site runs stronger than ever—ready to handle updates, storms, and traffic surges without breaking a branch.
Conclusion
By combining targeted speed optimization with ongoing WordPress maintenance, we turned Lake Village Campground’s slow-loading website into a fast, user-friendly destination that welcomes visitors instead of driving them away.
Now, the site supports the campground’s goals of attracting new members, boosting reservations, and keeping the community connected. If your site is struggling with slow speeds or poor Core Web Vitals, start with a Free Website Audit and see where your bottlenecks are hiding.
What the Client Gained
- Daily off-site backups with full data encryption.
- Verified restore process that recovered the entire site in under 10 minutes.
- Ongoing monthly reports confirming backup success.
- Complete confidence during high-traffic seasons.
Ready to Protect Your Website Like Aspen Arborist?
Don’t wait for disaster to strike—get your own WordPress Backup Health Check before it’s too late. Schedule Your Free Backup Review and let The WordPress Doctor keep your website’s roots strong and your business growing.
Client Testimonial
Doctor’s Orders
Don’t wait for a crash to find out your backups aren’t working. Schedule your Free Backup Health Check with The WordPress Doctor today and give your site a clean bill of digital health.
“If your website isn’t backed up daily to an off-site location, you’re running on borrowed time. Like roots anchoring a tree, your backups keep your business standing strong”
— Dr. W.P. Fixit, The WordPress Doctor